James Harden Reportedly Offered $200 Million Contract by Adidas

Finally unshackled from the Based God Curse, it appears James Harden is in for some good luck in the form of a massive financial windfall.

 

ESPN.com's Darren Rovell is reporting Adidas has offered the Houston Rockets guard a 13-year, $200 million endorsement contract to leave rival Nike.

Harden's contract with Nike recently expired without an extension, opening an opportunity for their competitor to pounce.

If Nike does not match the deal in the next week, Adidas would likely use Harden as its chief endorser in the coming years, a role originally intended for Bulls guard Derrick Rose before his injury issues.

Harden, 25, averaged 27.4 points, seven assists and 5.7 rebounds per game last season, leading the Rockets to the Western Conference's No. 2 seed. He finished second behind Golden State's Stephen Curry in the media MVP voting but was voted for the league's top honor by his peers.
Despite his ascent to the sport's pinnacle, Harden is an interesting choice as a brand endorser. Unlike a majority of top-selling stars, his game doesn't have an instantly brandable trait.

Harden thrives in the ugly middle ground, contorting his body and bouncing off defenders to force his way to the free-throw line. Efficiency may be the calling card of the Rockets organization, but it's a more difficult sell to fans who are drawn to high-flying dunks and fluttering threes.

Luckily, Harden has the off-court flair to make himself a marketable star. His beard alone has marketability, as it's been featured on a number of shirts seen around the Houston area. Harden is also known as one of the NBA's most stylish players, and he was featured in this year's All-Star Weekend fashion show.