Yesterday
Psquare brought the attention of their fans to the fact that Soundcity
TV has stopped playing their videos, a message that sparked outrage on
the social media.
The TV channel replied PSquare few hours later in a press statement,check it out after the cut:
For
10 Years, @SoundcityTV has been a huge supporter of #PSquare and the
#PSquare brand, right from their 1st music video to the last video
released in 2014. Most of their videos got massive airplay on
@SoundcityTV than any other music channel.
@SoundcityTV
viewers sometimes complain about the dominance of #PSquare videos on
the channel & charts. We were a huge supporter and gave everything
to their works.
We
have assisted the #PSquare brand, toured with them over Africa at our
expense. Gave them ad-spots for their events / projects. Gave them prime
time slots for their videos and included them in our array of
Programmes / programming.
We
invited #PSquare to one of our annual events last December 2014 and
they insisted we pay a certain amount of money. We reasonably asked,
what is the least we can offer?; this was us foregoing the fact that we
had invested a lot in #PSquare’s career as music talents / artistes
& entertainers.
The
feedback was, “WHAT HAS SOUNDCITY EVER DONE FOR PSQUARE? TELL ME ONE
THING SOUNDCITY HAS EVER DONE FOR PSQUARE” (Jude Okoye, Manager).
While
we understand that this is business, there is also room for special
consideration. Saying our TV brand has never done anything for #PSquare
was quite damning. Clearly, there was no need to argue with their
decision and reasoning. We decided to stop ‘doing anything’ with/for
#PSquare, since our 10years of supporting the group meant nothing to
them. We assumed our relationship was a mutually beneficial one, but
clearly one-sided.
Ultimately,
#PSquare music videos stopped airing on @SoundcityTV since January 01,
2015. Soundcity reserves the right to air music videos on our cable /
satellite or terrestrial platforms.
Overall,
we wish the duo the best in their endeavours. @SoundcityTV will keep
airing works of the best and upcoming Nigerian artistes, and also, the
best #African artistes to the world, especially nurturing their talents
from inception till they become huge megastars and international
superstars.
Thank you.
Thank you.
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